SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Allow people to sample the products in various location to create greater product awareness Allow people to sample the products to encourage sales on the spot and drive traffic to the web site. Use social media to generate interest in the products and drive online sales. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Marketing strategy + Implementation Report

Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report.